English 112 or 113

4

4

Literature 220, 221, 222 or 223

4

Arts 230, 231 or 232

Philosophy 230

4

French 240

Spanish 240

Literature 244

Speech 240, or an additional course from Group 2 or 3

4

One of the following:

10

Chemistry 201 and 203

Biology 201 and 202

10

4

4

4

Anthropology 240

Geography 240

Philosophy 240

Political Science 240

Religion 240

4

4

5

3-6-5

5

5

5

5

Common Professional Component (CPC) 34 hours

5

3

3

3

5

5

5

5

5

5

5

5

5

5

4

158

5 0 5

5 0 5

5 0 5

5 0 5

2

180 Hours

5 0 5

5 0 5

5 0 5

3 0 3

2

180 Hours

5 0 5

5 0 5

5 0 5

5 0 5

2

180 Hours

1997-98 CURRICULUM

Broad analysis of the many facets of management; including the fundamentals of management and organization, managing people and production, marketing management and strategies, contemporary business and their responsibility, and management careers. Will also present students with strategies for developing personal, academic, and technology-management career directed goals.

The course will deal primarily with accounting techniques and principles of measuring assets, liabilities, revenue, expenses, and earnings of manufacturing, retailing, and service operations.

The course deals with the procedures and concepts of computing and allocating costs for reporting, pricing, planning and control, and internal decision making. It will focus mainly on the principles and techniques dealing with merchandise and manufacturing costing, job order and process costing, standard and conventional costing, and make or buy decision-making.

An introduction to word processing, spreadsheets, and database business applications using the personal computer. The course includes an introduction to the personal computer and operating systems.

An analysis of the economics of production in American society. Particular emphasis is given to the study of fiscal and monetary policies, and to the study of the impact of government upon the functioning of these industries. Topics include marginal productivity analysis, graphic models, national income analysis, and the importance of the labor market in American industry.

This course deals principally with economic theories of consumer behavior and business decision-making. Concepts which will be studied include competitive environment;

consumer equilibrium point; supply and demand curves; production and cost functions; determinations of optimum quantity; price profit, costs, and other relevant decision variables.

This course integrates the study of management principles and practices with the study of human behavior within organizations. The focus will be upon translation of management and organizational behavior theory to practices which result in organizational effectiveness, efficiency, and human resource development.

An introductory course on financial analysis, budgeting, sources and uses of funds, management of assets, short and long run financial strategy and interpretation of financial data as these relate to the process of business decision-making.

This course examines the sources and uses of information in the operation of productive organizations. Emphasis will be placed on data sources, creation and management of data bases, and utilization of information technology.

A study of marketing of the theory and principles of marketing. Emphasis will be placed upon the concept of customer satisfaction. Topics to be covered include total quality management (TQM), innovation, product distribution, cooperative associations, advertising and salesmanship, and the development of brands and trademarks.

A critical examination of the challenges and opportunities provided by professional selling. Selling concepts, tools, strategies and tactics will be discussed, observed and practiced. Students are exposed to and experience some of the problems faced and rewards earned by those in professional sales.

An introduction to the legal system as it applies to commercial transactions and a study of the law of contracts and torts. Ethical issues in business will also be addressed.

An introduction to the application of probability and statistics to business. Provides statistical techniques needed for managerial decision making. Course content includes descriptive statistics, probabilities, random variables, sampling distributions, estimation, hypothesis testing, and regression.

This course focuses primarily on the concepts, principles, methodologies, and implementation of Total Quality Management and continuous improvement. Through a continuous campus improvement project and/or an external industry project, the student shall gain experience at the direct application of the course material.

A survey course of many of these analytical techniques available to the decision process. The student is introduced to modeling, linear programming, network models, decision making under uncertainty, deterministic inventory models, queuing models and simulation.

This course provides the student with the application of database management to the challenges of relationship marketing. Students will receive training on ACCESS software using a business database. They will then apply the information from analysis of the database to design a relationship marketing plan.

This course provides an opportunity for study of the behavior of buyers of business-to-business and consumer goods and services. Objectives include (1) increasing the student’s understanding of buyers and their behavior and (2) providing the student with experience in applying this knowledge in marketing management decisions. Topics such as life style analysis, organizational, individual and family decision making, consumerism, behavioral models, attitude formation and change, information seeking, and market segmentation will be explored using readings, projects and case materials.

The purpose of marketing research is to generate information to improve decision making. This course focuses on determining when research should be conducted and designing the appropriate means for gathering and interpreting information. The course examines issues from the perspective of both the manager and the researcher by relying on extensive readings, cases, and assignments.

This course deals with components of a telecommunication/data communication system for business. Concepts associated with the development of communication networks include network structures, local area networks, PC communications, voice/data integration, and wide area networks.

Special topic offered by the department on a demand basis.

An examination of the process of managing the total organization. Emphasizes innovations in structure, product, markets, and long-term organizational commitments as these relate to organizational success.

A first course in production/operations management and management information systems (MIS). The production/operations topics include productivity, competitiveness, strategy, product and service design, process selection, capacity planning, facility layout, design of work systems, and location planning. The management information systems topics include fundamentals of IS, solving business problems with IS, computer hardware, computer software, telecommunications, and database management.

A second course in production/operations management and management information systems (MIS). The production/operations topics include quality management, aggregate planning, inventory management, materials requirement planning, just-in-time systems, scheduling, and project management. The management information systems IS for end user computing, IS for business operations, IS for strategic advantage, IS and artificial intelligence, enterprise and global technologies, planning and implementing change, security and ethical challenges.

This course will provide a comprehensive, balanced view, one which emphasizes both the behavioral and quantitative sides of project management. A study of the systems philosophy, systems development process, human organizations and behavior, methods and procedures, and managing systems will provide the background necessary for managers to "do" project management.

This course is designed to provide students with better understanding of the key issues, legal and socioeconomic environments, opportunities, challenges, and managerial processes that are unique to international business.

The course introduces the technical and legal aspects of human resources management. Topics include: Human resource planning, recruitment, selection, training and development, performance appraisal, compensation, labor relations, occupational health and safety, and the evaluation of human resources management programs.

This course will examine how technology impacts public issues. The content of the course will be based on the issues currently of concern and will range from ecology to health care to telecommunications.

An examination of the impact of private enterprise decisions on the commonweal. Consideration will be given to various technology policy topics and to ethical considerations in business decision-making.

Special topic offered by the department on a demand basis.